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ABOUT US

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Richard Van Meter
Principal/Consultant

Rich Van Meter has over 30 years experience in convenience retailing in both marketing and operations. He has worked for BP, Susser Petroleum, SunocoLP, and with regional marketers. He has held positions from store level to Vice President, assets ranging from 20 to 120 stores, managed over 45 different District Managers/Field Merchandisers and managed marketing functions covering 23 U.S. markets. He has experience in the company, dealer, and jobber channels with brands including BP, Amoco, Arco/AMPM, Exxon Mobil, Shell, Chevron/Texaco, ConocoPhillips, Citgo, and Subway. Rich partners with companies that have proven IT platforms used throughout the industry. His education and experiences have provided him specialized skills in the areas of training and development of leadership, with program and projects, and in business insight and analysis.

Personal interests include biking, photography, the great outdoors, and most of all - faith and family.

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Core values:

  • Listening

  • Serving

  • Excellence

  • Integrity

  • Giving

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